About

Thirty years in the trades. Six in the Navy. One side of the table.

The person you’d be working with, and why that matters when you only sell a business once.

Chuck Reimel, Partner, The Hartwell Group
Chuck Reimel
Partner, The Hartwell Group, LLC
Kure Beach, North Carolina

Chuck Reimel started his career as an Electronics Technician in the United States Navy, serving six years aboard the USS Puget Sound. He left the service in 1991 and went into fire & safety — not at the top, but at branch level, managing service crews and learning the business the way the owners he now represents did.

In 2004 he did what a lot of good operators eventually do: he went out on his own. For five years he owned and ran his own fire protection company in Wilmington, North Carolina — meeting payroll, keeping trucks on the road, and carrying the weight that every owner of a service business carries.

He then spent more than a decade at Pye-Barker Fire & Safety, ultimately as Executive Vice President of Business Development for M&A, followed by a year as Chief Business Development Officer at LawnPRO Partners. In those roles he sat on the buying side of countless conversations with owners just like the ones he works with today — which is precisely why he knows where sellers leave money and leverage behind.

Selling your business can be many things: scary, exciting, intimidating. You shouldn’t have to go through it without someone in your corner.— Chuck Reimel

The Hartwell Group was founded in 2026 as a sell-side advisory firm focused entirely on blue-collar, service-based businesses. Veteran owned and operated, the firm exists on the principle that the person who spent thirty years in this industry should be working for the owner — not the acquirer.

Is This You?

Being honest about fit saves everyone time.

Not every owner is a fit, and pretending otherwise wastes your afternoon. Here’s roughly where the line falls.

Likely a good conversation

These are the situations this firm is built for.

  • You own a service business — fire & safety, HVAC, plumbing, electrical, landscaping, pest control, cleaning, or a related trade
  • You have steady revenue and real, demonstrable profitability
  • You’re thinking about retirement, slowing down, or a change within the next one to five years
  • A buyer has approached you and you don’t know how to evaluate the offer
  • You’re simply curious what it’s worth, with no intention of acting yet

Probably not yet

No hard feelings — and we’ll point you somewhere better.

  • The business is very early stage or pre-revenue
  • You’re looking to buy a business rather than sell one
  • You need financing or a loan rather than a transaction
  • You’re seeking legal or tax advice specifically — that calls for a licensed attorney or CPA

Have a conversation with Chuck.

Twenty minutes, no preparation needed, nothing shared with anyone.

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